About Us

The Ethnic Era is a modern expression of timeless Indian craftsmanship.
Our designs are created using handblock printed Chanderi and Maheshwari cotton silk, celebrating heritage through refined silhouettes and effortless elegance. Each piece is thoughtfully crafted for women who value quality, comfort, and understated luxury.
At The Ethnic Era, tradition meets contemporary style — reimagined into ready-to-wear kurta sets and co-ord sets for today’s woman.